The Action Design is a relatively new band that got together in 2007 after vocalist Emily Whitehurst and bassist Matt McKenzie’s previous outfit Tsunami Bomb called it a day. They quickly added Pipedown’s Jaycen McKissick and drummer Jake Krohn to the line-up and landed on The Action Design as the new band’s name.
Those of you expecting to hear Tsunami Bomb 2.0 will be sorely disappointed because other than Emily’s voice, things sound different on “Never Say”. Never aggressive, always poppy and most of the time very danceable. And not in a pogo kinda way. ‘Hey, wait… pogoing is a form of dancing too!!!’ Yes, you’re very right but you’d look like a regular idiot trying to start a circle pit to the beat of keyboard-enhanced gems such as “Landmines” or “Tokyo Train”.
Call it dance-rock or poppunk or whatever, fact is The Action Design released a solid debut with “Never Say” that holds its own between releases from likeminded acts such as Metric
Score: 7.5 out of 10
http://www.popsmearrecords.com
http://www.myspace.com/theactiondesign
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