Waddyaknow! A rock n roll band from Sweden! The Flare-Up come out swinging with “Whip ‘Em Hard, Whip ‘Em Good” which is the least they could do, seeing as it took them seven years to record the follow-up to their 2002 debut “Saints In Sinner City”. Not that they just sat on their asses in the meantime. No, these guys were involved in a bunch of other projects including Last Days Of April.
I have to say that it was worth the wait because the ten songs on here are all kickass rock n roll with a punky edge. Opener “Put It In A Letter” is a prime example… it’s an all-out assault on your hips and comes armed with catchy hooks and awesome riffs. The title track sees them taking the Slade approach but other than that, they like to rock the fuck out. It makes “Whip ‘Em Hard, Whip ‘Em Good” a very entertaining album that all the Scandinavian rock n roll lovers out there will appreciate.
Score: 7.5 out of 10
http://www.criminalrecords.se
http://www.myspace.com/theflareup
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